Part-time mascot part of MiLB’s “Copa” campaign
Hide your goats. The number of Chupacabras sightings in Central Texas is about to skyrocket. For five select dates during the 2018 season, the Round Rock Express will rebrand as the Round Rock Chupacabras as part of Minor League Baseball’s “Copa de la Diversión” campaign.
Copa is a nationwide, season-long event series designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic and Latino communities. Round Rock was selected as one of 33 MiLB clubs to participate in the inaugural series.
The Express chose the Chupacabra as their Copa moniker because of the alleged urban legend’s ties to Central/South Texas and Latin America. The first reported sighting of the Chupacabra came in 1995 as eye-witnesses claimed that a reptile-like beast was slaughtering goats and other farm animals in Puerto Rico. The legend has since spread to Central America, Mexico and even into Texas. Much like the Round Rock Express, the Chupacabra has proven to be difficult to defeat and is most active after the sun goes down. The Express embody the Chupacabra’s relentless determination, fierce attitude and superhuman ability to avoid capture.
With the help of MiLB’s design team, the legend of the Chupacabra came to life in a vibrant logo and wordmark that will adorn the team’s uniforms once a month during the 2018 campaign. Following the final Copa contest at Dell Diamond on August 26, the jerseys will be auctioned, with proceeds going to benefit Todos Juntos Learning Center. The Center primarily serves Latino, Spanish-speaking, low-income families in Austin and surrounding areas. Todos Juntos seeks to help all families, regardless of faith, income or ethnic background gain access to a quality learning experience.
To add excitement to the nationwide series, MiLB created a Copa de la Diversión trophy that is embarking on a tour of the 33 participating teams over the course of the 2018 season. The winner of the Copa de la Diversion will be determined by a points system in which teams will be rewarded based on ticket sales, a dedicated commitment to their community, social media engagements, and more.
Round Rock was proud to kick off the trophy tour in the campaign’s nationwide debut on April 8th. The game featured performances by Round Rock Ballet Folklorico and the Stony Point High School Mariachi Band, pregame salsa dancing lessons, and special menu items throughout the ballpark, including a Cubano sandwich, fajita tacos, taco flatbreads, and a chorizo dog.
Fans looking to stock up on gear featuring Round Rock’s newest look are in luck. Chupacabra-related merchandise, including on-field, flex fit and youth caps, t-shirts, replica jerseys, and more, will be available for sale in the Railyard Team Store and online.
The Chupacabras will make appearances at Dell Diamond on May 10th, June 17th, July 29th, and August 26th.